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FirstRand is known for delivering on its promises – a reputation that stems from its unique philosophy of owner-management.

The foundations of the philosophy were created by the group’s founders, entrepreneurs who understood the value of treating their employees like owners so that every employee, regardless of their position, is fully empowered to make a real contribution to the group’s success. With empowerment comes commitment and accountability and this has been the cornerstone to FirstRand’s sustained outperformance.

This philosophy guides how the group’s people need to behave to deliver the best results for customers, society, shareholders and each other. It is currently captured in a set of promises.

what’s the power
of a promise?

There was a time when your word held your worth. You gave it to your best friend, to your parents and your children. Everything you held dear, was tied to the promises you made and the ones you kept. Integrity and accountability gave you power. They became the cornerstone of our schools and defined the way we did business. Every achievement was built on the back of a promise. As human potential grew and the world shrunk, we shaped our own destinies. Boundaries were broken and sheer will became, “WE WILL!”. You see, in our world, there are no small parts. Every contribution pools to build future success. That’s how we achieve long-term results and outperform the rest. Every time. Today, in our evolving economy, we’re going back to our roots to a universal truth. Promises grow human potential. Our word has become a priceless commodity in… The business of being human

what’s the power of a promise?

firstrand’s promises

be deeply invested.
Care for the business as if it were your own.

Take initiative and be a leader in your own right. Put your time, passion and energy into serving our customers’ needs, knowing that you are empowered, entrusted and accountable.

value our differences.

Continue to build an environment that values differences, an environment where everyone’s views and contributions can be heard and seen. Stay focused on the talent and ability of those around you, and not only their similarity to you. Be inclusive, gracious, decent and humble. Listen, reflect and only then respond.

build trust, not territory
Create a culture of sharing.

Work together and build trust into all your relationships. We are team players who act for the long-term interests of the group, not self-interest or the short term. Everyone is encouraged to contribute outside their area of expertise, so we can unlock our collective wisdom and achieve the very best results.

have courage.
Nothing limits our imagination like fear.

We’ve built a culture of bravery by speaking our minds and encouraging others to do the same. We enable bravery with a tolerance for failure, resilience, the courage to speak up and express and share opinions, and a spirit that is adventurous and ambitious.

always do the right thing.
Question behaviours that are inconsistent with our beliefs.

Fight for ethical conduct and transparency, both inside and outside FirstRand. Champion honourable behaviour and excellent service and treat your customers, colleagues and partners fairly, to build value for our communities and shareholders.

stay curious.
Think differently.

Believe in insight, creativity and its power to unlock value. Encourage curiosity, avoid intellectual laziness and make an effort to question the status quo, even when it is uncomfortable.