Up until now, this series has established that there has been a tendency to regard creativity as the product of individual
genius whose great cognitive capacities alone are responsible for the products that they create.
The big question posed in the previous article was: “Do ideas emerge from within the person, or do people recognise
ideas already present in their environments?”
Evolutionary theorists claim that reproduction is the ultimate desire of all living things.
09.2021 | Lee Blake
FirstRand perspectives
The group thrives on innovation and encourages original thinking. Perspectives is a portal to content
we have specifically commissioned to explore new ideas and unique concepts.
FirstRand perspectives
The group thrives on innovation and encourages original thinking. Perspectives is a portal to content
we have specifically commissioned to explore new ideas and unique concepts.